This course was created with the
course builder. Create your online course today.
Start now
Create your course
with
Autoplay
Autocomplete
Previous Lesson
Complete and Continue
The Online Business Roadmap by LearnAboutTheWeb.com
Introduction
Introduction - Welcome to the Online Business Roadmap (2:39)
Module 1 - Evaluation
Introduction to Module 1 - Evaluation of your idea for an online business (2:33)
What is an online business? (4:01)
What is an online entrepreneur? (3:53)
The biggest mistakes online entrepreneurs make (9:18)
Evaluating your idea for an online business (8:57)
A good idea for an online business (4:27)
A bad idea for an online business (4:15)
The Importance of an early stage business plan (8:10)
AnswerThePublic.com Demo (4:32)
Tools and Resources (1:49)
Module 2 - Web Research
Introduction to Module 2 - Research - validating your idea for an online business (2:16)
Why should you research your idea? (2:38)
The role of Search Engines (3:24)
The concepts of supply and demand (4:28)
Keywords and their importance (7:04)
Research Tools (5:57)
Next Steps - Buy, Build or Outsource (4:34)
Tools and Resources (1:49)
Module 3 - Web Design
Introduction to Module 3 - Web Design (2:04)
What is Web Design (2:40)
What is an Adobe PSD file? (2:16)
The role of a Web Designer (2:09)
Examples of good web design (2:40)
Examples of bad web design (3:21)
Wordpress themes or a custom design? (6:28)
What is a design brief? (3:39)
How to hire a web designer (6:28)
Working with a web designer (3:51)
Tools and Resources (1:49)
Module 4 - Web Development
Introduction to Module 4 - Web Development (2:05)
What is web development? (2:24)
Working with a web developer (2:55)
The role of a web developer (2:49)
What is good web development? (2:31)
What is bad web development? (2:08)
Wordpress Themes vs. Custom Development (4:30)
What is a web development brief? (3:46)
How to hire a web developer (4:08)
Tools and Resources (1:49)
Module 5 - Web Hosting
Introduction to Module 5 - Web Hosting (1:42)
Domain names - what are they and what is their significance? (6:03)
What is web hosting? (3:04)
What is regular web hosting? (5:26)
What is managed web hosting? (2:02)
Should you use regular or managed web hosting? (5:51)
Recommended web hosting companies (3:34)
Tools and Resources (1:49)
Module 6 - Creating Content
Introduction to Module 6 - Creating Content (2:15)
Writing for the web is different (4:37)
The basic structure of web content (3:29)
Finding your natural voice (6:57)
What is copywriting? (2:39)
The role of a copywriter (4:05)
What is a copy brief? (5:00)
Rules for writing good copy (2:45)
Finding a copywriter (2:46)
Tools and Resources (1:49)
Module 7 - Web Marketing
Introduction to Module 7 - Web Marketing (2:06)
What is web marketing? (1:53)
Types of online traffic (2:59)
Why market your site? (2:01)
Organic Marketing (5:36)
Paid Search Engine Marketing (5:21)
Social Media Marketing (5:44)
Permission Based Marketing (5:14)
Search Engine Marketing (2:54)
Link Exchanges (4:30)
Press Releases (3:12)
Affiliate Marketing (8:03)
Banner Advertising (6:38)
Landing Pages (5:12)
Blogging as a form of marketing (3:21)
Podcasting (2:56)
Video Marketing (5:14)
Marketing Best Practices (4:58)
Tools and Resources (1:49)
Module 8 - Monetization
Introduction to Module 8 - Monetization (1:42)
What is Monetization? (1:33)
Reasons to monetize (6:43)
The definition of an email list (6:14)
The importance of creating a list (3:47)
Lead generation (2:39)
Module8.6 Using Leads and a List to Monetize (3:40)
Monetization Models (6:10)
CPC Advertising (3:02)
CPM Advertising (3:24)
CPA Advertising (2:34)
CPL Advertising (1:47)
CPS Advertising (1:21)
Affiliate Marketing (6:39)
Monetizing information (4:51)
Building a membership site (5:51)
Creating a directory (5:24)
Creating a web or custom application (3:19)
Organizing a conference (3:36)
Webinars (4:45)
Tools and Resources (1:49)
Module 9 - Website Maintenance
Introduction to Module 9 - Website Maintenance (1:36)
What is website maintenance? (2:03)
How do web pages load? (5:02)
What is website caching? (2:20)
What is a CDN and why should you use one? (4:36)
What is minification? (3:45)
Website optimization tools (4:23)
Website backup tools (4:11)
Website analytics tools (2:50)
Website monitoring Tools (3:43)
Website security tools (4:01)
Tools and Resources (1:49)
Module 10 - Buying and Selling Websites
Introduction to Module 10 - Buying and Selling Websites (2:17)
Why buy or sell a website? (4:11)
Buying a website (2:57)
What to look for as a buyer (14:11)
Selling a website (2:47)
What buyers want to see (5:28)
The importance of escrow (4:31)
The importance of milestones (4:59)
Common scams to avoid (4:23)
Tools and Resources (1:49)
Module 11 - Outsourcing
Introduction to Module 11 - Outsourcing (2:00)
What is outsourcing? (2:15)
Why should you outsource? (5:19)
What should you outsource? (10:49)
Project Management 101 (14:03)
The importance of escrow (2:56)
The importance of milestones (2:12)
The 1 item you should NEVER outsource (5:04)
Outsourcing marketplaces (3:11)
Tools and Resources (1:49)
Course Summary
Online Business Roadmap Course Summary (2:53)
CPC Advertising
Lesson content locked
If you're already enrolled,
you'll need to login
.
Enroll in Course to Unlock